Users will soon have a updated setting that permits them to cut down on the amount of AI-made content appearing in their timelines. This step comes as the platform disclosed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale rollout. This development comes amid a increase in AI-generated material, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A significant portion of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, including digital art to educational videos, and we intend to give people the option to see more or less of that, based on their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its network tagged as made with AI. Overall, over 100 m media items are submitted to the app daily, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI content they watch by accessing the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the tool encompass politics, clothing, beauty, and choreography.
Content Labeling and Policies
Its guidelines require users to identify “realistic” AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
In addition, the app will from now on attach an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This measure is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The company is also establishing a $2 million AI literacy fund for professionals and institutions to develop educational content about ethical AI use. This project will assist educational bodies dedicated to training coding and technology.
Content Safety Approach
The platform has justified its content review process, following debate over plans to cut jobs for numerous content moderators in Britain. It is set to reduce 439 jobs in its trust and safety division in London, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can shield workers by filtering out the most graphic content prior to it gets reviewed by staff. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
